Too often in the online world, some of us focus too much on making
money and not enough on the people who actually control the money
that we’re seeking. We focus too much on the products and the end
result and we fail to focus on customer service.
Well, just as a reminder (or perhaps as something new to you), here
are six tips for better customer service.
Tip #1: Be Polite and Respectful to Everyone
No matter what happens, never show anyone disrespect and never lose
your cool. Nothing is worth hurting yourself in the future. And
whether you realize it or not, something you do today can come back
to haunt you tomorrow. So always treat everyone politely and with
respect and you won’t have anything to worry about.
Tip #2: Never “Fight” with a Customer
This goes along with Tip #1 and could be included there but it
deserves to be mentioned twice. Never fight with a customer. You
don’t have to adopt the policy that “the customer’s always right”
but you should never fight with customer even when you know they’re
wrong.
Tip #3: Always Give Quality Service
Commit to always giving quality service. No matter what, you will
always give the best service possible. No excuses. No exceptions.
This will build customer loyalty like nothing else.
Tip #4: Don’t Leave the Customer Hanging
Whether you do it yourself or you have others do it for you, always
be available to help your customers. Don’t allow an email to go
unanswered for more than a few hours, if possible, but definitely
not more than a day. Not answering questions or addressing problems
in a timely fashion is a sure way to get refund requests and it’s
also a great way to lose customers.
Tip #5: Make Buying Easy
This is an obvious, yet often overlooked, technique. Don’t make
your potential buyers jump through any hoops to buy from you. Make
buying easy and as quick as possible.
Tip #6: Concentrate on Making Customers, Not Money
Although your business is all online, ultimately it still comes
down to a person buying from a person. Don’t ever forget that. Make
sure your goal is to make customers and not to make money. Do what
it takes to attract and keep customers and the money will
automatically follow.
So there are six important tips you should always remember.
Practice these six techniques and you’ll have great customer
service, which will land you many loyal customers, and ultimately
make you lots of money.
Sunday, September 02, 2007
Six Tips for Better Customer Service
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